Today’s digital marketing professionals need a diverse skill set, which includes the complex understanding of the available media channels, the ability to identify upcoming opportunities, and above all the core competencies of a top marketer. What’s more, they need to have a balance of critical and creative thinking in order for their company to achieve measurable success.
1. Paid social media advertising skills
A new digital marketing hire is well aware of paid social media advertising, especially through Facebook or a similar social platform that our company regularly uses. So we want to make sure our digital marketing talent knows the insights of this popular and easy-to-implement marketing space.
2. Sales skills
We have hired many digital marketers over the years in our sources and in-house. What we have found is that the people who successfully sell are the best sellers.
3. Specific marketing channel expertise
I see a lot of marketers praising the benefits of every conceivable marketing channel: email, SEO, SEM, social. And many channels may work for you, but the key to a successful marketing strategy is to focus on a few channels and use them well. Often that means understanding the dynamics of that marketing channel and influencing that dynamic for your specific company. For example, Pinterest is not interested in helping local businesses (though it is one of the best drivers of e-commerce traffic). I focus more on local SEO’s sophisticated strategies to get a client in Google, Maps, and Yelp.
4. Ability to think objectively
However, that passion often transcends the judgment and dimensions of marketing theories and initiatives. A marketer who can separate themselves from their work can navigate with an objective eye, focusing on what actually works – not what they expected to work.
5. Ability to execute and analyze drip marketing campaigns
Inbound marketing is the key to driving lead generation. While many marketers can come up with an initial innovative engagement strategy or CPC campaign, what drives me the most is how to check incoming data and create a strong drip marketing campaign. The best automation in these campaigns is not just sending the same email to the entire flock collecting the campaign. This is about personal and well-written communication, which varies depending on the actions of the seven emails in depth to the campaign. It is highly variable and requires an analytical mindset and strategic thinking. Extraordinary marketing happens when communication art is developed based on the basic science of transformation.
6. A blend of creativity and analytical skills
Digital marketing requires creative thinking and analytical thinking, so we are looking for a talented and passionate candidate for both. Many new candidates want to focus on one or the other, but it is important to bring “art and science” to each digital program. Using analytics to inform future strategies – digital marketing allows us to scale – even for beautiful creative campaigns.
7. Good copy and visual storytelling skills
Digital media is a copy- and visual-driven medium. Our social heart wins (or double-clicks) with relevant copy and visuals that appeal to our emotional strings. Native understanding of managing both of these factors in today’s digital marketing landscape.