We will be discussing the most vital information you need in other to learn how to use both Facebook advertising and also email marketing to increase your sales.
Firstly, If you are a startup or small business, there are two powerful and cost-effective response drivers at your fingertips; Email marketing and Facebook advertising. Email marketing is cheap and efficient. You can use it to move customers through your sales funnel, launch new products, and more.
You know that
81% of SMBs use email as their main channel for customer acquisition
49% of consumers say they want to receive weekly emails from their favorite brands
39% of Facebook users follow business pages because they want to receive specific pages
When you integrate Facebook and email marketing channels, the results will be even better. Here are three strategies you can try today to increase your sales.
Use landing pages to connect with Facebook and email
You can use Facebook ads to help you build your mailing list with a landing page. You can use landing page software like Instapage or Lead Pages to help you create a quick and easy landing page built for conversion.
Your landing page offers offers such as eBooks or guides that you think are valuable to your target customer. To get the eBook or guide for the person, they need to forward your email address, which will automatically be added to your mailing list.
This is a win-win situation where the customer gets something of high value, and you get their email address, which sends you valuable information and then marketing.
Make sure the landing page is completely centered on the CTA so that the user does not distract from the links that are removed from the page.
Advertise with viewable audiences
The main selling point of Facebook advertising is its targeting capabilities. You can target your target audience broadly or narrowly. If you want to beat 25-30 year old men living in Leeds who love cricket and superhero movies, then Facebook makes it possible. This makes Facebook exceptionally efficient.
One of its most useful features is its ability to create fantastic audiences. These are groups of Facebook profiles that are similar to existing audiences. This is where Facebook’s advertising gets in the way of email marketing.
For example, if you upload an email list of 10,000 email addresses to Facebook, it will match those names with as many Facebook profiles as possible. It can be said that it has 7,500 exact matches. It’s called Custom Audience. Facebook will analyze those 7,500 profiles and look for common ground. This will create a new audience of profile customers who are not on your email list but will match in as many ways as possible. This is your viewing audience.
You can send ads to everyone in your viewing audience. The biggest thing about viewership is that individuals can be new to your brand. They may not know you, but they share interests with people who know and like you. They are likely to be receptive to your messaging and eventually become customers.
How to Use-Facebook-Advertising-Email-Marketing
Find people who haven’t read your email It is essential to build an email list for small or medium sized businesses that want to grow quickly. When someone gives you their email address and gives them consent to market, it is a sure sign that they want to buy from you. Then you can email them with a lot of news, promotions, birthday offers or information about new product launches. Emailing to your list is inexpensive (or incompetent) and very effective.
However, not everyone on your list will open every email you send to them. Maybe you caught them in a hurry, or they were on holiday. In fact, the average open rate for marketing emails is 20%. 80% of your emails are ignored.