The digital marketing industry is booming, with high demand for professionals who specialize in digital marketing. A 2018 survey by LinkedIn reported a shortfall of 230,000 people with marketing skills in the 20 largest metro areas polled. So, what are the best jobs in digital marketing and what do you need to know if you consider this career path?
Not only does digital marketers have a lot of work to do, but this work will also benefit those who do. According to a compilation compiled by Glassdoor, which relies on employee feedback, six out of the top 25 best jobs for work-life balance are related to digital marketing. This is important because it is of the utmost importance in any area except the information technology career.
Digital Content strategist
Content marketers create content such as articles, ebooks, infographics, and blog posts to increase brand awareness. Content strategists help plan the promotion of content through channels such as social media or email. Developing integrated brand sound and ensuring that all the resulting content is being used is one of the main goals of content marketers.
Digital Content Writer
Content writers create messaging developed by content strategists, such as blog posts, ebooks, white papers, or social media posts. Often they work closely with editors who oversee their work, ensuring that both meet the client’s needs and match the brand’s voice. Content writers need to be diverse; They can write on a wide variety of topics, and they also write for a variety of different types of media.
Digital Marketing Analyst
Marketing analysts perform data analysis on everything from a business’s marketing plan to business and industry trends, to help the team make decisions about their marketing. Marketing analysts help businesses understand their customers, competition, market and price structure.
As Millennials and General Z increasingly opt out of traditional mail in favor of online communication, businesses often hire people who specialize in creating promotional emails to reach a wider audience than attracting direct mail. Newsletters like the ones we used in the emailbox are popular content for marketing emails.
These emails should promote activity among customers: share a newsletter, visit a website, order a product, visit a business, and much more.
Paid Search Analyst
When a business buys a sponsored ad on a search engine like Google, what they really pay for is the chance to rank higher in search engine result pages based on keywords. Every time a potential customer clicks on a link to its site, the business pays a predetermined amount. As keywords become more popular, a company has to bid for those clicks.
PPC Pay per click is when a company places an ad in a search engine, including Google, Yahoo, and Bing, and pays for that search engine whenever someone clicks on an ad.
Search Engine Optimization Analyst
Simply put, search engine optimization (SEO) analysts ensure that a website has been verified for the best keywords and phrases that appear in search engines. Google conducts approximately 3.5 billion searches every day, which means it’s important for a company to appear on a search result list. That’s what makes SEO analysts so important. They put together a strategy to ensure that websites or content rank high in search engines, ensuring that the most potential users see it and click on the links.